Member Retention Report
Comprehensive analysis of loyalty tiers and member churn cycles.
RETENTION RATE
84.2%
↑2.4%
CHURN RATE
3.1%
↓0.5%
AVG. LTV
$128.50
↓12%
REPEAT RATE
42.8%
↓1.2%
NEW VS RETURNING
35% NEW
65% RET.
Cohort Retention Analysis
| COHORT | SIZE | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Jan 2024 | 1,204 | 100% | 82% | 64% | 61% | 48% | 42% |
| Feb 2024 | 940 | 100% | 78% | 58% | 52% | 44% | - |
| Mar 2024 | 1,450 | 100% | 85% | 72% | 68% | - | - |
| Apr 2024 | 1,120 | 100% | 81% | 63% | - | - | - |
| May 2024 | 1,580 | 100% | 88% | - | - | - | - |
At-Risk Members
AS
Alice Smith
Inactive: 42 Days
BM
Bob Miller
Inactive: 38 Days
CL
Cindy Lee
Inactive: 35 Days
Retention by Loyalty Tier
Platinum
96%
Gold
82%
Silver
64%
Bronze
48%
Actionable Insights
Boost Silver Retention
Silver members have the highest drop-off after 45 days. Launch a 15% discount "Come Back" campaign to target this segment.
Launch Campaign →Platinum Anniversary
12 members are hitting their 1-year Platinum anniversary next week. Send a physical thank-you card or exclusive gift.
Review Members →Auto-Optimisation is ON
LoyaltyForge AI is currently adjusting point multipliers for at-risk members.
Retention Over Time
Active member percentage over the last 6 months