Campaign Comparison
Compare performance metrics across different campaigns to identify top-performing strategies and optimize future initiatives.
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Campaign A
Black Friday 2x Points
Status
Completed
Duration
Nov 24 – Nov 28
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Campaign B
Weekend Flash Sale
Status
Active
Duration
Dec 15 – Dec 17
Key Metric Comparis3n
Total Participation
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42,890
Total Participation
31,240
Incremental Revenue
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$12,450
Incremental Revenue
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$9,820
Conversion Rate
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12.4%
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Conversion Rate
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15.8%
Points Issued
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1.2M
Points Issued
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450K
Avg. Order Value
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$84.50
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Avg. Order Value
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$92.10
Comparative Performance Trend
Campaign A
Campaign B
Day 1
Day 2
Day 3
Day 4
Day 5
Tier Engagement (Campaign A)
60%
- Platinum (60%)
- Gold (20%)
- Silver (20%)
Tier Engagement (Campaign B)
45%
- Platinum (35%)
- Gold (45%)
- Silver (20%)
Top Products (A)
#1
Organic Cotton Tee
$4,290
#2
Premium Denim
$3,120
#3
Wool Blend Beanie
$1,980
Top Products (B)
#1
Fleece Hoodie
$3,450
#2
Suede Boots
$2,890
#3
Leather Wallet
$1,420